Tagoras

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12/15/11--04:30: It’s here! Complimentary report on speaker and meetings research (chan 2719413)

Today, in collaboration with Dave Lutz and Jeff Hurt over at Velvet Chainsaw, we’re releasing a report on the use of professional and industry speakers by trade and professional associations. We’ve dubbed it simply The Speaker Report, and it’s based on a survey Tagoras and Velvet Chainsaw did earlier this year in which 247 organization’s [...]


12/19/11--04:30: Crowdsourced Predictions for Your 2012 Education Strategy (chan 2719413)

To wrap up 2011 and tee things up for 2012, I reached out to a number of colleagues at associations, learning technology firms, and other consulting firms across the sector to get their predictions (things they think will happen) and wishes (things they think ought to happen) in association education in 2012. In the first [...]


01/04/12--12:01: 8 Tips for Revving Your Accelerant Curve in 2012 (chan 2719413)

One of the “tools” I use often when helping clients with their education businesses is the Accelerant Curve developed by Alan Weiss. As simple as it is, I have found that a 20 to 30 minute conversation around it is often one of the more eye-opening things an organization has done in years. A little [...]


01/10/12--18:18: A Simple, Powerful, No-cost, Overlooked Tool for Enhancing Conference Session Learning (chan 2719413)

There are many things speakers and the organizations that use them can do to enhance learning in conference sessions, but perhaps one of the easiest among them is this: encourage learners to take notes. Sounds obvious – but look around at the next conference session you attend and you will see that many – usually [...]


01/17/12--05:44: If you love [your org's name], prove it! (chan 2719413)

One of the proven marketing techniques I find so many organizations do not take full advantage of is social proof in the form of good testimonials from customers and members. This is particularly surprising in the case of membership organizations, where a sense of affiliation and loyalty are absolutely essential for generating sales of educational [...]


01/25/12--05:51: How do you score on these 4 elements of effective promotions? (chan 2719413)

When prospective learners land on your Web site, open your conference brochure, skim you latest e-mail, or pull your most recent seminar postcard out of the pile of mail on their desk, are they seeing words and images that make your offer irresistible? Will their interest be sparked? Will they feel compelled to take action? [...]


01/30/12--05:46: Well, I haven’t really participated in … (chan 2719413)

Here’s something I hear far too often from association board members: “Well, I haven’t really participated in any of the ______ myself.” You can fill in the blank with “online courses,” “Webinars,” or even, in far too many cases, “conferences,” “seminars,” or “continuing education” in general. Unfortunately, the same is often true of executives and [...]


02/02/12--13:42: The lowdown on virtual event planning from two battle-scarred experts (chan 2719413)

Joyce McKee of Let’s Talk Tradeshows recently posted on Questions to Develop Your Virtual Event Strategy and in her post linked to video from a session on virtual event business planning I moderated at last year’s IAEE mid-year meeting. I didn’t even know this video existed or I would have posted it here sooner. The session featured [...]


02/13/12--05:41: What if you were the Dyson of your market? (chan 2719413)

No, I don’t mean your education should suck. Rather, I have in mind that obvious and yet amazing claim for a vacuum cleaner manufacturer to make: Our vacuums have strong suction and they don’t lose it. How could you claim the same for the educational experiences you offer? It might be something along the lines [...]


02/21/12--05:15: 7 Skills and Tactics for Learning Leaders, Part I (chan 2719413)

One of the areas we are focusing on more as we progress into the new year is helping our clients with sourcing talent for their learning initiatives. We’ll be offering a variety of resources in the coming months, but as I am currently in the midst of preparing to speak to a group of professional [...]